In Texas, Beef Council Hopes to Rope In a Younger Crowd In Texas, Beef Council Hopes to Rope In a Younger Crowd The beef industry tries to attract he so-called millennial generation, who are less inclined to eat meat and more likely to encounter advertising on phones and computer screens. http://ift.tt/1wGgHh7 http://ift.tt/1wGgHh8 U.S. Beef, Cooking and Cookbooks

By TERRI LANGFORD from NYT U.S. http://ift.tt/1wGgHh7

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